HOW PERSUASIVE ARE YOUR VISUALS?
Perception is based on what people see and hear, but mostly see. So the visual – photo, artwork or illustration, typography, the look of a corporate or public event, the styling of a website – the visuals employed in these media are of major importance when attracting your market and establishing your brand as something they want in their lives.
As there is less and less time to sell products, when evaluating a visual approach it is essential we always look to the big picture. While the cost of production is important, the real issue is how well the visual elements will work in returning you a profit. Saving on production is false economy if it reduces the persuasive power over your audience.
The use of material that does not match the expectations of your product will do more harm than good. The plan is to have each communication build upon the previous ones. In that way your trademark will become a trust mark to consumers.