WHAT DOES YOUR BRAND NEED TO GET AHEAD?
Companies that restrict creativity can no longer compete with companies that foster it. Creativity is as valuable as gold. If you’re the same as everyone else your brand will simply be invisible, lost in the crowd of millions of companies, products and communications.
We all know what’s creative when we see it, but how did the idea get from nothing to something? It seldom comes quickly, even God took six days. You have to work at it, force it out. Fill the mind with information and experience, give it time to mix and develop. Don’t expect the first idea to be the right one. Expect failures along the way. Nothing new and creative comes without them. They are the stepping stones to the right outcome.
And remember, the more creative the idea the less money you have to put behind it. Dull and boring ideas need lots of expensive media to get the message across.
DON’T LET YOUR BRAND SLIP, ESTABLISH TRUST AND DESIRE
What attracts the eye most? Anyone can take a photo. Anyone can write a sentence. And anyone can design something. But are the results any good? Do they persuade people to purchase? Or do they simply go unnoticed or ridiculed because they are not up to scratch with your competition?
Our strategy is to create persuasive visuals that represent clarity, reassurance, consistency and status. In other words everything your customers need to help define themselves and make your product part of their lives
DESIGN & STRATEGY
YOU DON’T GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION
Why does one photograph catch the eye and another doesn’t? There is a world of difference between amateur work and professional work. Unfortunately, the difference often shows up in the margin you can (or can’t) charge for your product. The credibility of your business is communicated through visuals. And a good photograph always surprises the eye.
IT’S BEST TO LOOK YOUR BEST
The still image is more vulnerable to close inspection than a moving one. And an enlarged image also can show flaws that normally would not be visible to the naked eye. In cases such as these retouching if often required. There are costs involved, naturally, but they are little compared to the loss of sales an inferior image will generate.
PEOPLE TASTE FIRST WITH THEIR EYES
Websites are 21st century shop windows. People often look here before bothering to head for a retail outlet, if at all. They may shop online. A junky website site leaves with an impression of junky goods. Unless you are selling bottom of the line merchandise your website needs to reflect the worth of what you are selling. The look of your communications is a messenger of trust. Products may be produced in a factory, but brands are created in the mind. We strive to influence it.